North Coast Organic Apple Products

North Coast Organic Waffles with Apple Sauce

I’ve been working with North Coast Organic for a year now and I am so proud to help market such amazing, healthy, and honest products. North Coast Organic produces unfiltered organic apple juices, sauces, and apple cider vinegar. All of their products are Non-GMO, no sugar added, and made with only US grown apples.

Photo by Dan Quinones

Their relationships with the apple growers in Sonoma County go back decades and their quest for healthy products that taste great are just a few reasons I feel so good about sharing their story. Not to mention, the people behind the brand are passionate and kind!

Not only have we been growing their Facebook page and blog, I’ve learned how to bake with applesauce! It’s a great substitute when you want to make vegan recipes. Lately, I’ve been really into making applesauce waffles; a recipe inspired by one of our favorite bloggers, Michelle Smith of The Whole Smiths blog.

Working with a brand like North Coast Organic has made me rethink my approach to content creation and my quest for new clients whose products or business align with my values.

You can find other North Coast Organic Recipe ideas HERE

 

Can’t Stop Won’t Stop: Video Dominates Marketing

Your story is key.

Your story is why you started your business, why you’re passionate about what you do, and the reason why you believe a customer should buy your product or service over another. 

So how do you plan to share your story? Sure, you’ve got the “About” section on your website. You’ve probably got a bit of copy right at the top of your home page; a one-liner that perfectly encompasses your brand culture. 

No one is reading it. I know, it’s hard to hear, but no one is reading it. Why? 

People are lazy and distracted and it’s only getting worse.

They don’t have time to read descriptions and product services.

Show your ideal customer why they love your brand. Don’t make them read about it because they won’t. 

5 Reasons Video Content Marketing Dominates in 2017:

  1. Video consumption accounts for more than 70% of internet traffic and is projected to reach 80% by 2018. Can your brand afford not to be a part of that 70%? Can your brand compete with the level of quality production being shared? 
  2. Having product/brand video on your website can increase conversion by 80%. Studies show that 74% of users who watched an explainer-video about a product bought it.
  3. Trust is the foundation of conversion and sales, and trust between a brand and a consumer is built through provoking emotion in a well-crafted video. 57% of consumers say they are more confident and more likely to make a purchase online after seeing video content marketing from that brand.
  4. Videos improve your SEO. Google loves video. Video content ensures consumers will spend more time on your site. The longer one spends on your site, the more Google likes your site. We all want Google to like our site. You are 53 times more likely to show up on the first page of a relevant search if you have a video embossed on your site. 
  5. Quality beats quantity. Why hire a production company when the guy who works in accounting makes YouTube videos on the side and is “really good!”? Hiring a professional production company instead of a one man show is like hiring a butcher over the meat clerk. You get what you pay for, and in 2017 your are competing for people’s attention like never before. 

TAR Productions does an excellent job of explaining why hiring a production company is the smart decision HERE

Looking for a Production Company in Sonoma County? Contact me at emmysomple@gmail.com.

A Social Media Girl In A Wine Country World

It’s hard to talk about who I am and where I’m from without sounding like I’m bragging. That is not my intention. But I did grow up in the wine country, my parents are still happily married, I’ve been lucky enough to do a handful of traveling, I went to college for free, I have the love and devotion of a great man, and the coolest friends a girl could ask for.
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Now before you make the assumption that I am a spoiled, rich girl, dining at French Laundry and buying my groceries at Dean & Deluca, I can assure you that I have never been to a Thomas Kellar restaurant, and even though Dean & Deluca is around the corner from my parents’ house, we don’t shop there.

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I was born in Los Angeles, where my parents were raised. We made the move to the Napa Valley in the early 90’s when the housing market was affordable and their businesses were doing well. In our 20 years in the wine country, we have watched property value triple. It’s impossible to live in the wine country on an average American salary these days. I don’t know how I make it work, but I do because I couldn’t see myself living anywhere else.

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I’ve been a restaurant kid since I was 15. I started out as a hostess at a local brewery and worked my way up to bartender by 21 at several fine-dining restaurants all over Napa and Sonoma County. The restaurant industry gave me the freedom to do full time school and pursue my love for music. But as most restaurant industry people know, it’s harder to get out of it than it is to get into it. The flexible hours, the cash in your pocket every night, the free food, and of course the friendships that you form with your co-workers are often the strongest bonds.

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Nowadays, when I’m not waiting tables at THE BEST slow food movement restaurant in Sonoma County, I’m working on building my social media business, working for Spoiled To Perfection, a webseries about fermentation, working out, hanging with friends and family, watching the Giants, cooking, making music, playing dress up, drinking wine and exploring the most beautiful place to live in all of California, The Wine Country.

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I’m a loud, whiny, hyper, and passionate person with only child and little person syndrome. My friends and family are insane.

Our stories are so bazaar. I struggle on a daily basis with the decision to spend the day being a productive professional or a total weirdo, artistic maniac. I cry all the time, from laughing just as much as from sadness. I truly believe in my heart that almost any problem can be solved with tacos and Netflix.

My blog is all over the place, waiter rants, marketing, cooking experiments, reviews of my favorite places and products, funny stories and more. I try to stay as objective and appropriate as possible. (That’s a total lie) Follow me on IG and Twitter @emmysomple.

Cheers!