If you’re in real estate, you ‘re engaged on social media. However, coming up with original content ideas for your editorial calendar can be challenging and time-consuming. There are many online sources for sharing content that is available to you, but there is no substitute for sharing original content.
Here are a few ideas to keep on hand for those rare moments when you have time to fill your bank of content.
- Selling Tips: Provide your followers with tips on how to improve their home before they put it on the market. You can also share ideas on how to style during open houses. “Showing your home this weekend? Improve your aesthetics by hiding everyday items like remotes, litter boxes, and toys. Add houseplants and fold blankets neatly to make your home feel welcoming.”
- Tour the Area: Help showcase the city you live in to entice buyers. Show them the lifestyle of your town using video and photos. Take a flattering foodie photo while you’re at your favorite restaurant in the area or talk about the school districts. “Just one of the perks of living in the Napa Valley: gourmet food on every block!”
- Welcome Newcomers: Congratulate new buyers on their purchase and welcome them to the community (with their permission of course). “John and Terri just got the keys to their new house. Welcome to town, we’re glad you’re here!”
- Be a Community Leader: Did something exciting or important happen in town? Let your followers know. Notify the community of a new local business opening or a local school’s achievement. “Have you been down to Contemporary Clothing, the newest shop in town? The owners are big city fashion designers turned small town business owners. Come support local business this weekend!”
- Share Homeowners’ Tips, DIY project ideas, and Pinterest hacks: Provide your followers with useful tips on how to improve their home. “Add a few teaspoons of vanilla extract and a cinnamon stick to an oven safe dish and heat on low for a couple hours. It will fill your home with a delicious fragrance!”
- Share Local History: Give your followers a quick history lesson about your area. You might even provide locals with something they didn’t know! “Did you know that the first business to open on Main Street was a seamstress shop in 1902?”
*Use your own images and video content, unless you are sharing and giving credit to someone else’s work. If you are in need of a stock photo, make sure to check the licensing on the photo for permissions.