Can’t Stop Won’t Stop: Video Dominates Marketing

Your story is key.

Your story is why you started your business, why you’re passionate about what you do, and the reason why you believe a customer should buy your product or service over another. 

So how do you plan to share your story? Sure, you’ve got the “About” section on your website. You’ve probably got a bit of copy right at the top of your home page; a one-liner that perfectly encompasses your brand culture. 

No one is reading it. I know, it’s hard to hear, but no one is reading it. Why? 

People are lazy and distracted and it’s only getting worse.

They don’t have time to read descriptions and product services.

Show your ideal customer why they love your brand. Don’t make them read about it because they won’t. 

5 Reasons Video Content Marketing Dominates in 2017:

  1. Video consumption accounts for more than 70% of internet traffic and is projected to reach 80% by 2018. Can your brand afford not to be a part of that 70%? Can your brand compete with the level of quality production being shared? 
  2. Having product/brand video on your website can increase conversion by 80%. Studies show that 74% of users who watched an explainer-video about a product bought it.
  3. Trust is the foundation of conversion and sales, and trust between a brand and a consumer is built through provoking emotion in a well-crafted video. 57% of consumers say they are more confident and more likely to make a purchase online after seeing video content marketing from that brand.
  4. Videos improve your SEO. Google loves video. Video content ensures consumers will spend more time on your site. The longer one spends on your site, the more Google likes your site. We all want Google to like our site. You are 53 times more likely to show up on the first page of a relevant search if you have a video embossed on your site. 
  5. Quality beats quantity. Why hire a production company when the guy who works in accounting makes YouTube videos on the side and is “really good!”? Hiring a professional production company instead of a one man show is like hiring a butcher over the meat clerk. You get what you pay for, and in 2017 your are competing for people’s attention like never before. 

TAR Productions does an excellent job of explaining why hiring a production company is the smart decision HERE

Looking for a Production Company in Sonoma County? Contact me at emmysomple@gmail.com.

SPOILER ALERT: Season 2, Episode 2 of “Spoiled to Perfection”™ Web Video Series Explores the Link Between Fermentation and Gourmet Chocolate

SANTA ROSA, Calif., May 15, 2017 /PRNewswire/ — Spoiled to Perfection, the unique, globally-acclaimed web video series that unlocks the magic behind the art of culinary alchemy in Sonoma County, CA, announced today that episode two of the second season is now available for on-demand viewing.

In “Fermentation Road,” season one host and winemaker Garrett Martin journeys to Firefly Chocolate in Windsor, CA., where company founder Jonas Ketterle shares fascinating insights on how fermentation is a critical variable in the flavor development of chocolate.

In “Spoiler Alert,” Sonoma County natives and fermented food lovers Emily Somple and Brian Cary are back behind the anchor desk to deliver an educational — and often hilarious — look at the rise of kombucha, which Somple describes as a “fizzy, fermented tea that has surpassed the concept of trendy.”

In “Spoiled Kitchen,” food stylist, chef, and home fermenter Joanna Badano shows viewers how to put a fresh and fermented twist on and old favorite by baking a delectable batch of chocolate cupcakes and adding an unexpectedly delicious ingredient: sauerkraut.

In “Fermented Science,” narrator Jennifer Harris teams up with illustrator Valerie Valdivia and animator Chris Vanderschaaf to explore the art and science of baking bread, with a special focus on how bread starters are made.

All four segments are available on the series’ website, where viewers will also find episode two’s blooper and outtakes reel, along with additional cast and crew information, photos and recipes.

Alan Campbell helmed the camera for episode two and led the production team for Fermentation Road, Spoiler Alert and Spoiled Kitchen, respectively. Steve Rustad served as executive producer and director for all segments.

Spoiled to Perfection is sponsored by Bubbies, makers of the most popular naturally-fermented Kosher Dill Pickles and Sauerkraut: http://bubbies.com.

For more information on Spoiled to Perfection, including interview requests and media inquiries, contact Stephen Rustad at (707) 664-5056, steve@rustadmarketing.com, or via the Spoiled to Perfection website.

SOURCE Spoiled to Perfection

Related Links

http://spoiledtoperfection.com

Gluten Free | Dairy Free | Apple Strawberry Muffins

I think it’s finally safe to say that I can bake now. I used to really suck at it because I hate following directions and I like improvising, which isn’t really allowed in baking.

I think I’ve finally learned when I can and cannot improvise and have since had several successful baking experiences. I got really into baking when I started working with North Coast Organic. Baking with apple products like sauce and apple cider vinegar adds interesting flavor and texture. (Keep in mind that I AM one of the weirdos who thinks apple cider vinegar cures everything.)

I was inspired to bake muffins and had a bunch of fresh strawberries from Oliver’s Market so I baked!

Ingredients:

3/4 cup chopped strawberries

1 cup softened butter (I bake with Earth Balance)

1 cup brown sugar

4 eggs

3/4 cup North Coast Cinnamon Apple Sauce

1 3/4 cup gluten-free flour

2 TBSP baking powder

1 tsp salt

Directions:

-Pre-heat oven to 350 and line muffin tin with papers.

-Heat chopped strawberries in a saucepan on medium and stir occasionally until berries break down. About 5 min.

-Beat sugar and butter, then slowly beat in each egg.

-Add strawberries and apple sauce and beat a bit more.

-Combine dry ingredients and slowly add to wet ingredients until batter is smooth.

-Fill paper liners almost to the top. Add thin slices of strawberry to the top if you’d like.

-Bake for 15 min. Makes approx 15 muffins.

*North Coast Organic is an organic, nonGMO apple products company made from US grown apples, based in Sonoma County, CA. North Coast is a social media marketing client. This is a Sponsored Post. 

Meatless Gluten-Free Homemade Ramen

I was inspired to make ramen after a late afternoon craving that I wasn’t able to satisfy. There’s a really popular Ramen House near me that I can never get into. It’s always at least an hour wait when I get there and I’m usually too hungry to wait. The next day I was feeling defeated and thought, “How hard can it be?”

The answer is “not hard at all!” The ramen I made was a huge hit and I can’t wait to make it again. The ingredients list for this dish is long, but don’t let that fool you. The recipe is easy and is so worth it. I have become such a fan of cooking with miso so I was excited to make this.

The broth recipe takes a little time, and a lot of chopping but once I tasted it, I knew I had found a hit. The recipe I followed is William Sonoma’s Homemade Ramen Broth.

Ingredients:

  • 2 Tbs. vegetable oil
  • 2 lemongrass stalks, thinly sliced
  • 4 green onions, white and light green portions, thinly sliced
  • 6 garlic cloves, minced
  • 2 jalapeño chiles, thinly sliced
  • 8 cups (64 fl. oz./1 l) chicken broth
  • 1/4 cup (2 fl. oz./60 ml) mirin
  • 1/4 cup (2 fl. oz./60 ml) soy sauce
  • 1/4 cup (2 oz./60 g) white or yellow miso paste
  • 2 pieces dried kombu

Directions:

In a large pot over medium-high heat, warm the oil. Add the lemongrass, green onions, garlic and jalapeño and cook until fragrant, about 4 minutes. Stir in the broth, mirin, soy sauce and miso until combined and bring to a simmer. Add the kombu and continue to simmer until the flavors deepen, about 15 minutes. Strain and discard the solids before using the broth as directed in your recipe. Makes about 8 cups.

As far as ramen ingredients go, it’s completely up to you. I chose to make mine vegetarian and gluten free by using rice noodles. Ramen noodles are easy to find at any grocery store. I used bok choy, shitake mushrooms, both fresh and dried, green onion, and 6-minute eggs.

Practice this PERFECT 6MIN EGG recipe while your broth is simmering.

Boil rice noodles separately in their own pot. Drizzle lightly with oil and set aside while you finish the rest of the recipe. Chop plenty of fresh green onion and remove the larger white portions of the bok choy. Let the mushrooms simmer in the broth for at least 10 min. When your eggs are peeled and sliced in half, you are ready to assemble your ramen. Place a heaping handful of rice noodles in a large soup bowl. Ladle broth and mushrooms (and some of that kombu, if you like it) over noodles. Add leafy parts of the bok choy and green onions and give it a quick stir. Add a few squirts of sriracha and enjoy!

Interested in more fermented and pickled recipes? Visit SpoiledToPerfection.com! 

The Fluffiest Gluten-Free Pancakes

It was one of those Sunday mornings when all you want is pancakes! It’s often difficult to make super fluffy gluten-free anything but with pancakes, the trick is Apple Cider Vinegar.

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If you add 2 tablespoons of ACV to 3/4 cup of milk or milk alternative and let it sour on the counter for about 10 min, you are sure to have fluffy cakes. I use North Coast Organic Raw Apple Cider Vinegar. I also use a blend of all-purpose gluten-free flour, almond flour, and coconut flour.

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My recipe is gluten-free and dairy-free and takes about 20 min.

Ingredients:

3/4 cup of almond milk

2 tablespoons of ACV

1/2 cup of GF flour

1/4 cup of almond flour

1/3 cup of coconut flour

1 teaspoon baking powder

1 teaspoon of salt

1/2 teaspoon of vanilla extract

1/2 teaspoon of cinnamon

2 tablespoons of maple syrup

1 egg

butter for cooking

Directions:

  1. Combine milk and ACV and let sour on the counter for at least 5 min.
  2. In a large bowl, mix the rest of the ingredients, stir in milk and ACV and let sit on the counter for at least another 5 min, preferably 10.
  3. Heat griddle or frying pan, on medium heat, add butter, let it melt, then add 2 tablespoons of batter. Wait until you see bubbles (about 2 min) then flip.
  4. Dust with a little cinnamon and top with butter and syrup.

Sunbasket Meal Delivery is the GREATEST!


We finally caved and decided to jump on the meal delivery train and we’re so glad we did. This week’s meals have been awesome. I actually noticed that I felt stress-free at the end of the day, knowing that dinner was already decided and in the fridge. I have developed this really bad pattern where I stop at the store almost every day on my way home and wander around the aisles trying to come up with something creative to make. I end up spending 50-100 dollars, buying stuff I don’t need, and then food gets forgotten about and spoils in the fridge. It’s a vicious cycle.

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We looked into Blue Apron and Home Chef and both companies did not have enough options for our allergy restrictions. Sunbasket was recommended to me because you can choose paleo meals! We aren’t paleo people by any means, but we end up eating paleo on accident because I’m gluten-free and Joe is dairy-free.

This has been so fun! I can’t believe we waited so long to try this. The only thing I don’t like about it is that there are no leftovers!

Social Media Content For Realtors

If you’re in real estate, you ‘re engaged on social media.  However, coming up with original content ideas for your editorial calendar can be challenging and time-consuming. There are many online sources for sharing content that is available to you, but there is no substitute for sharing original content.

Here are a few ideas to keep on hand for those rare moments when you have time to fill your bank of content.

 

  • Selling Tips: Provide your followers with tips on how to improve their home before they put it on the market. You can also share ideas on how to style during open houses. “Showing your home this weekend? Improve your aesthetics by hiding everyday items like remotes, litter boxes, and toys. Add houseplants and fold blankets neatly to make your home feel welcoming.”table-white-home-interior

 

  • Tour the Area: Help showcase the city you live in to entice buyers. Show them the lifestyle of your town using video and photos. Take a flattering foodie photo while you’re at your favorite restaurant in the area or talk about the school districts. “Just one of the perks of living in the Napa Valley: gourmet food on every block!”pexels-photo-64208

 

  • Welcome Newcomers: Congratulate new buyers on their purchase and welcome them to the community (with their permission of course). “John and Terri just got the keys to their new house. Welcome to town, we’re glad you’re here!” pexels-photo-173430

 

  • Be a Community Leader: Did something exciting or important happen in town? Let your followers know. Notify the community of a new local business opening or a local school’s achievement. “Have you been down to Contemporary Clothing, the newest shop in town? The owners are big city fashion designers turned small town business owners. Come support local business this weekend!”  pexels-photo-26549

 

  • Share Homeowners’ Tips, DIY project ideas, and Pinterest hacks: Provide your followers with useful tips on how to improve their home. “Add a few teaspoons of vanilla extract and a cinnamon stick to an oven safe dish and heat on low for a couple hours. It will fill your home with a delicious fragrance!”  pexels-photo-213162

 

  • Share Local History: Give your followers a quick history lesson about your area. You might even provide locals with something they didn’t know! “Did you know that the first business to open on Main Street was a seamstress shop in 1902?” pexels-photo-111147

*Use your own images and video content, unless you are sharing and giving credit to someone else’s work. If you are in need of a stock photo, make sure to check the licensing on the photo for permissions.