101 North Tasting Room Opens

If you haven’t already heard, the tasting room at 101 North Brewing Company has officially opened to the public. The cult following 101 North has built over the years made for a highly anticipated opening. The brewery teased their fans for months on social media, showing sneak peeks of the construction and interior design, leaving their followers begging for the open date, of which 101 North would not reveal. The brewery surprised the fans by opening on Saint Patrick’s day, and the weekend was a major success!


The Johnson brothers and their best friends, whom they partner with, have been dreaming of opening a tasting room since the day they started brewing their very first beer. Jake Johnson explained, “As with many of the challenges we’ve faced, this time we were blessed by the powers that be, by an extremely talented man named Danny Wright who did all the wood work. The opening also seemed to be a perfect fit for Joe, our tasting room manager, who is probably the most social of us brothers (including JB, John and Tony).”

Photo by Emily Somple 101 North

The interior of the tasting room is one of a kind. The entire bar and walls have been dressed with reclaimed wood from their grandmother’s property in Petaluma. Every wood feature was hand carved to perfection. Brewmaster, Joel Johnson’s welding skills came in handy too. Joel designed and built a custom chandelier, made from scrap metal found around the brewery. It’s a breathtaking piece that hangs over the tasting room floor. The wood, wall paper, and colors of the tasting room are an homage to their grandmother’s style.

They guys are pouring all the hits: Heroine IPA, Stigmata Red Rye Ale, Naughty Aud Imperial Stout, High Gravity Double IPA, Golden Naked Ale and a rotating tap of new and seasonal brews. You can order flights, pints and growlers, plus a variety of 101 North gear for both men and women.

The tasting room is open Wednesday-Friday from 4pm-9pm and on Saturdays and Sundays from 1pm-9pm, located at 1304 Scott St. in Petaluma.

Visit their website at 101northbeer.com and follow them on social media for news and events:




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