As a social media coordinator, specializing in small business, I’ve learned a few things. I am still learning something new every day. I supposed that, considering my industry, I will never stop learning because social media is ever-changing.
Here’s a list of a few tips & tricks I’ve learned along the way, ranging from general best practices to technical tricks to optimize your accounts:
- Never EVER “Brand Bash”! This seems like an obvious one but you would be surprised how many brands still do this, both outright and passive aggressively. Do not review competitors’ products, or make subtle jokes towards them. Keep all your posts positive and light-hearted, even if that’s not how you’re feeling. That’s what personal accounts and Reddit is for.
- Have Fun! Make Jokes! Now I know I just said not to make jokes, but you know what I mean. Be funny, but be smart. Don’t make the insensitive mistakes these companies did: Check out these social media fails from Social Media Week.
- Show Some Love! If you have a strict set of hours to spend on social media, don’t use it all up posting your own content and self-promoting. Set some time aside to interact with your community and your friendships with other brands. Take the time to like and comment and even share, if the content is relevant to your brand and your followers. You can’t expect to get all the love if you don’t give some in return right??
- Don’t Cross-Post! It’s just lazy people. Don’t do it. Everyone can tell.
- Let The People Decide! Ever watch a YouTube video about cats and then it ends and YouTube leaves you with a matrix of suggested videos about skateboarding and making beer? Get rid of that! When embedding videos, use this quick little trick and add ?rel=0 to the end of the YouTube URL. Here’s an example.
- Analytics Tools Are Your Friends! Take time to check out the analytics on your social networks. Find out what’s working for you and what’s not. Find out what your most popular Instagram filter is or your best time to post.
If this all seems confusing or too time-consuming, then you need to hire a social media coordinator. Contact me today!