Site icon Emily Somple: Creative Online Marketing

Dress To Kill: Innovation Salon


I am not a model. I do not get paid to wear clothes, rep brands, or take photos. I have, however, been blessed with opportunities to participate in fashion shows, films, TV shows, stage productions, concerts and photo shoots for fun and I love doing it!

 I have the most creative and passionate community of friends and when we all bring our passions to the table together, we can make magical things happen. My friends are artists, musicians, stylists, designers, DJ’s, philanthropists, photographers, actors, producers, directors, and writers. When one of us needs the other for an event of any kind, we are all more than happy to participate. We support each other’s craft and have a deep understanding that when we help one another, we are helping ourselves.

On Friday, the Team at Innovation Salon threw and anniversary party and fashion show and asked me to be a model. I love doing this kind of stuff because it’s laid back, fun, I get to meet new people and wear amazing clothes that I wouldn’t normally pick out

for myself. The show featured designers and jewelers from San Francisco and Sonoma County. Wines were provided by Wilson Winery and our local start artist, Jared Powell did a live painting. Click Here to contact Jared about his art and availability.


I am, in no way, a veteran of the catwalk, but it was not my first rodeo either. I’ve strutted my stuff before, and I’ve also been behind the scenes, helping models change and get ready. I’ve had my hair and makeup done by professionals countless times, and I’ve also been the stylist myself. As long as I get to be a part of the action in some way, I’m happy.

 What I love most about the fashion shows I’ve been apart of, are the range of ages, body types and cultures of the models I’ve worked with. A fashion show is supposed to highlight the designers’ vision and not every designer makes clothes for skinny, six-foot tall professional models. A lot of them are making clothes for people of all walks of life. Friday’s show included moms, teens, fashionistas, Harley riders, businesswomen, musicians and more.


I got involved in this project through my dearest friend, stylist and hair+makeup genius, Nicolette LaFranchi. Her and I met years ago through the amazing community of talented folk we both belong to.

Mutual friends of ours were throwing art shows and concerts together and we have been friends ever since. Nicolette and her mother Terri run Innovation Salon in Santa Rosa, Ca. Not only are they both cosmetology queens, they are killer businesswomen with more heart and drive than most people I know.

The first featured designer was Thilde Weems at Belle Neptune. Thilde’s prints are “original designs from the artist’s photography, as well as from Nasa, and are placed into the garment in such a way  to complement a woman’s anatomy. The original designs are eye catching and memorable.” Thilde was so easy to work with. She chose the perfect pieces for each of the models and assisted behind the scenes for all three other designers. What a team player! Click above to find out more about her designs and upcoming shows.

The second designer to grace the red carpet was Esther Jocelyne Fame of Fantabela. Esther’s line is inspired from her West African roots and upbringing in Camaroon. Fantabela is a fair trade company, and her goal is to provide artisans with a substantial source of income that will benefit them as well as the communities they live in.

LiveLoveModa was founded by Kiely Hernandez. Her mission behind the brand is to provide customers with an online fashion boutique where they can find trendy, versatile pieces at budget friendly prices.

Last but not least was Sheila Ash, Fashion Stylist and InnKeeper at Noe’s Nest. Meeting Sheila was an unforgettable experience because she is an unforgettable woman. Not only is she a vintage stylist, collector and event planner, she’s a writer and Innkeeper at Noe’s Nest in San Francisco.


On top of the gorgeous clothes we got to wear, we also got to wear some killer jewels, provided by some more amazing women. Check out their jewels at:

SparklebyResh & Jam Jar

Thank you to all the Designers, to Terri and Nicolette for making us look beautiful and fierce, to the photographers and supporters that came!

Amazing photos taken by-Michael More-

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